Although initially designed for teens and kids, TikTok has successfully made its way into adult lives, aka the people who tend to buy most from online businesses and ones on social media.
A study published as a part of Springer Proceedings in Business and Economics book series in May of 2021 showed that although the platform is yet to outperform Instagram and Facebook in its usage by the adult population, it did stand up to the infamous, long-standing Twitter in the same context.
This means it’s only a matter of time before it becomes a serious competition to Instagram and Facebook.
Hence, all the more you need to buy TikTok followers and make your presence felt.
The claim seems even more authentic when considering that TikTok has started holding events to help small and medium businesses become acclaimed with the platform.
Read the CNBC report here.
The events are designed to teach small and medium business advertisers how to use the platform properly to make sure the content uploaded generates revenue.
Introducing platforms like self-service to allow companies to buy and manage ads directly are some of the bold moves the app is making to lure businesses from Facebook and Instagram to TikTok.
Here are 5 benefits of Business marketing on TikTok in 2021
As stated before, the TikTok audience is growing at a very rapid rate. I
n August of 2020, TikTok revealed that its monthly users had grown by 800% in just 7 months.
This is tremendous growth.
Today TikTok has more than 100 million monthly active users, with 50 million beings on the app every day.
Now if you don’t think this is a nice number, then you’re missing out on a huge opportunity to stand out from your competitors.
How can you benefit from these numbers?
Easy… you just have to make sure you stand out among your peers.
There are different strategies you could apply here, but our go-to strategy is to buy TikTok followers.
This ensures you stand atop of your competitors all the time.
TikTok isn’t as famous among the business communities as other social media platforms like Facebook and Instagram.
This is the perfect reason why you should take your business marketing to TikTok.
The market saturation on the Platform is comparatively very low.
This means that your target audience on TikTok can find you relatively easier than on Instagram or Facebook, which by the way, have market saturation that’s out of the charts.
Not only can your target audience find you, but there’s also a high possibility they will stay with you, considering you maintain the quality of your business since there’s aren’t as many business accounts on TikTok as other social networking apps.
TikTok has been actively engaged in making the app more businesses friendly for small and medium-sized enterprises.
The birth of TikTok for business, and the introduction of the self-serve platform that helps companies buy and manage ads directly, are 2 of the most quoted examples online.
Plus, the company has also subsidized over $100 million in advertising credits to small businesses, which are uniquely at risk as the local economies fluctuate.
Hence, if you’re looking for a platform switch to explore new grounds, now’s the time to join TikTok.
TikTok has the highest potential to make videos go viral.
Take the example of old town road by Lil Nas X.
Just launch a hashtag challenge, and your content is being seen and recreated by thousands of users overnight.
The ease of reach to the target audience is also thanks to TikTok’s algorithm, which works by constantly suggesting new videos to their users from all around the world, both viral and not viral.
The chances of your marketing video making it on the For You page is very high.
Almost everyone makes it on the For You page a couple of times every month.
Influencer marketing is Huge on TikTok. More huge than any other platform yet.
Especially in makeup and baking niches, where influencers have millions of followers and make millions of dollars annually.
TikTok people tend to take influences very seriously.
If an influencer suggests a product, the brand will make 100s of sales on that product overnight.
It is just how people on TikTok behave.
It’s also thanks to the video nature of the content on TikTok.
If you’re a small business looking for growth online, pay a couple of bucks to a local influencer and see your growth shoot to the skies.
That’s it for our small talk about the 5 benefits of business marketing on TikTok in 2021.
We hope you liked the article and found it helpful.