Before we start discussing what mistakes to avoid when promoting your business on TikTok, we must make the grounds to build our arguments on for strong stances.
So let us do that first.
Some basic principles
Gone are the days of a business promoting its products through advertisements on social media platforms, and the era of social media influencers has dawned upon the human race.
This study from 2017 shows that brands experience a relatively high success rate in selling their products when commercialized through influencers compared to simple advertisements.
The study also shows that this social media influencer market has changed the way brands and businesses positively interact with their consumers.
Keep this in mind for our future discussions.
As per this study; social media websites like TikTok offers new and more significant opportunities for small businesses to reach new audiences and have a global awareness of their products;
another study shows that the brands by themselves cannot make as great of an impact on their consumers as much as human brands (aka the influencers) do.
The fact remains that social media and TikTok influencers build a strong relationship with consumers online based on the positive emotions that consumers have with the influencers.
This makes it easier for businesses to sell their products online using the very same influencers. So, here’s a huge tip for you: buy TikTok followers if you wish to grow exponentially.
All this influencer talk has made me confused
So what is the meaning behind all this influencer talk, anyway you ask?
It is pretty simple; many small businesses focus on advertising, sharing their products, and doing small giveaways.
Which by itself is not as bad, though, but it is also not an effective strategy.
To put in a nutshell and summarise the discussion in the next section; the effective strategy is as follows:
Make sure you have a good amount of followers and engagement on your business account.
Reach out to a local influencer and invest some time and money to promote your products online. Also, hire a photographer if you will.
Let’s start with videos.
So we all know how TikTok does a fantastic job of allowing users to create and share videos.
Most newbie businesses simply make a promotional video, upload it on TikTok, get a couple of hashtags going on, and ask its consumers to like and share it.
Never do that. It’s the worst possible thing for your small business.
This study shows that apart from engagement, video quality boosts sales and influences the consumers’ decision to buy a specific product.
The article states that the sales of a product depending on what extent a product is shown on the most exciting part of the video.
Now we are not videographers and filmmakers, but professional videographers know how to make a video engaging in compelling consumers to buy products.
It’s all about videography at this point.
Hence, it’s not the most effective strategy, just like many newbies, to shoot a video yourself, upload it, and expect some sales.
Just make some investment, hire a professional videographer, create an engaging commercial, and expect some sales.
Manage your engagement
In the book socialnomics by Erik Qualman, Scott Monty from the Ford motor company writes that the social media currency is not euros, ponds, or US dollars; it’s the meaningful engagement.
And if the individuals in business want a say on how they are categorized, they need to participate with the appropriate currency.
This brings us to our next central point: Engagement is essential.
If you have good engagement on your business account and your posts, your sales will eventually boost.
But if you do not have a good amount of engagement, it raises some red flags for you. That’s why we always suggest buying TikTok Likes and views.
It helps ensure the algorithm always favors you and helps you reach more audiences in lesser time.
Make some investment for your business.
Don’t be so stingy like a lot of newbies by avoiding buying followers and engagement.
And finally, the most important point
Reach out to influencers.
This is why we highlighted several studies on the importance of influencer market on social media sites like TikTok.
But do not reach every other influencer.
Make sure the influencers you reach out to have personal ambition and create TikTok content to inform their followers, and not those who create videos for the sake of making money only.
Ask them to do giveaways of your products, give them discount coupons, request them to do an honest and not a fake review of your product… it all comes down to your creativity at this point.
And that is it for today.
We hope you enjoyed the article and found it helpful.