TikTok is one of the most downloaded apps in over 40 countries. Consequently, many TikTok accounts want to become TikTok famous. However, it is not that easy. People are struggling with finding ideas for unique content and other ways to boost their profile. To awaken the dormant muse within you, we have assembled a list of notable TikTok accounts that came up with remarkable strategies to become trending. Let’s have a look.
Chipotle is known for its fantastic engagement tactics on TikTok.
The brand prioritizes audience engagement over other metrics by creating challenges like the Chipotle Lid Flip Challenge and Guac Dance.
The Lid Flip challenge surpassed 300M views, and Guac Dance made it to 1 billion.
The TikTok people are always looking for new and exciting challenges to take, and Chipotle provides them just that. No wonder why they are one of the top brands on TikTok.
The Washington Post
Ever since the advent of phones and the internet, the print media has started to vanish from our lives, gradually yet steadily.
Hence, the Washington Post made the due transition to TikTok; indeed, its videos are unique and funny.
Dave is the face of the Washington Post TikTok account, and all of the videos include him.
Using a similar face for all videos builds a connection between the person and the audience.
The comical aspect of the videos attracts many fans and followers, resulting in the Washington Post's becoming one of the most successful TikTok accounts.
They have under half a million followers and over 20 million likes just within 1 year.
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Kaja Beauty is a Korean Skincare Brand that was co-developed with Sephora.
One of the significant reasons for the TikTok buzz it made is the very satisfying videos it uploads; rather than simply putting on make-up, you will see slow-motion videos of eyeshadow application and lipgloss.
These different effects give these videos a secret edge that makes you want to watch them on repeat.
Gucci also has a significant role in the ingenious strategies competition.
Gucci does not leverage any challenges like Chipotle’s technique.
However, the brand's epic videos have conquered the hearts of many TikTokers who couldn't stand Gucci's videos' magnetic pull.
One of the key strategies the NFL uses is reaching out to new people.
The NFL has a 2-year contract with TikTok, explaining why it heavily invests in the marketing of the app.
The variety of content available on the NFL profile makes it perfect for any NFL fan, from players' heartfelt stories to sideline commentary.
We hope you learned a thing or two from some of the best TikTok accounts who have adapted spectacular marketing strategies to promote their content.
Now it's your turn to become viral!